In Hebrew, NIR means tearing up the surface of the earth, making it mellow and more fertile. The blue and white colors were inspired by the flag of Israel, in a clear homage to one of its founders’ homeland.


NIR is a modern brand, ahead of his time, which brings balance and well-being to the daily routine of Brazilian consumers – always tuned and demanding when it comes to body care.



The packaging developed with a special material – soft touch – conveys the feeling of a soft, moisturized and smooth skin.